submit your application member login eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization
eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization
eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization
eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

EO Cincinnati Blog

MN8® Foxfire | Saving Lives & Employing Others
Thursday, April 24, 2014

Being named Ohio’s “entrepreneur of the year” in April was enough to confirm for Zach Green that quitting his job as an Eli Lilly brand manager to start his own business was the right move. But seeing the announcement of his award in the paper alongside the news that his former employer would layoff 30 percent of its sales force “was the ultimate validation,” he says.

With a high-paying job and a promising future on the team that had launched Cialis, Green faced with a tough decision two years ago.

In his spare time, he’d been inspired by a TV show about photo luminescence  technology to mix the compound into a silicone band for his volunteer firefighter’s helmet.

“Most people don’t know what true darkness is,” he explains. For an emergency responder it can be when “someone’s hand is four inches from your nose and you have no idea how many fingers they’re holding up.” A glow-in-the-dark helmet would let his fellow firefighters see him on the job, or find him if he fell through a floor. The first time he wore his enhanced helmet in a fire, he says, “Guys were throwing $20 bills at me. They all wanted one.”

In October 2010, Green started spending weekends driving to fire departments hawking his illuminated helmets. In six months, he says, he made about $5,000 selling from the trunk of his car. Then his fire chief persuaded him to take it to the next level. “You have a product that’s revolutionary,” Green says the chief told him.

While green glow-in-the-dark tape has been used on exit signs and stairwells in some buildings, applying it directly to firefighters’ apparel and tools had not been done before in the U.S., Green says. He and his colleagues saw how it could save lives. “When you look at what kills firefighters, it’s often getting disoriented so you can’t get out of a dark smoky environment,” Green says. Photo luminescence applied to a window, a door, or another firefighter can guide the way out, he says. Taped to an axe, it lets a firefighter recover a misplaced tool to break a window or shine light under a bed to locate a victim.

The technology could also save victims of fires. “People died walking down 110 floors in total darkness during the 1993 bombing of the World Trade Centers,” Green notes. “Just a little bit of light on the stair or railing can make such a difference at helping people get out safer and more efficiently.”

What about flashlights and electronic strobes? Green says what all emergency responders know well: “Anything with batteries or electricity is going to fail when you need it most.”

His Eli Lilly boss tried to talk him out of it, but Green quit his job, refinanced his house, maxed out his credit cards, named his business MN8 (as in “emanate”), and headed to the giant FDIC firefighting trade show in 2011. He did $85,000 in sales in a month.

Since then, Green has developed more than 50 “MN8-Foxfire” safety and egress products using a Japanese patented pigment that he says has been engineered to glow brighter and longer than less expensive versions. His offerings, all made in America, include signage materials, adhesive stickers, magnets, and paint.  He has hired a dozen full-time employees, established a board, raised a round of venture financing, leased an 8,000-square-foot warehouse in Cincinnati, and engaged a salesforce of nearly 200 firefighters. Ultimately, he envisions 1,500 sales reps, all from the firefighters’ brotherhood.

He compares the business model, which enables firefighters to earn a side income after investing $125 in a sales kit and demo tools, to an Avon or an Amway “without the multilevel-marketing bull—it’s just direct sales.” So far, his products have reached 55,000 firefighters in 25 countries, generating over $1 million in revenues, he says. He sees the future of the business in industrial safety, lighting large workplaces and sports arenas—Nassau Coliseum in New York is already a customer.

“It’s the perfect storm of an innovative product, a great strategy, and good people working with us,” Green says. And for him, running this business is far more exciting than marketing Cialis.

Article Originally Posted on Yahoo News:
https://smallbusiness.yahoo.com/advisor/a-firefighter%E2%80%99s-plan-to-save-lives-and-employ-brothers-213447736.html



 
 
Subscribe To Our Blog

Blog Categories

  • Entrepreneurship
  • EO Cincinnati
    • 10/23/2016 - Wine to Water
    • 10/16/2016 - New Member Spotlight: Scott Br
    • 08/24/2016 - John F. Barrett Vision Award H
    • 08/22/2016 - New Member Spotlight: Dennis B
    • 08/18/2016 - MyEO Event: HighEO in Denver,
    • 07/25/2016 - C-Suite Award Finalist, Michae
    • 06/29/2016 - New Sponsor - Hilliard Lyons
    • 06/20/2016 - New Member Spotlight: Christy
    • 06/20/2016 - New Member Spotlight: Steven W
    • 06/17/2016 - New Member Spotlight: John Ric
    • 06/17/2016 - New Member Spotlight: Travis W
    • 02/15/2016 - Job Post - Accountant
    • 01/27/2016 - New Member Spotlight: Rob Sieg
    • 11/27/2015 - MyEO Global Hikers
    • 10/22/2015 - New Member Spotlight: Erin Arn
    • 10/22/2015 - New Member Spotlight: Michael
    • 09/22/2015 - New Member Spotlight: Jennifer
    • 09/04/2015 - HRM Acquisition - Cincinnati C
    • 09/04/2015 - The Business Backer in Cincinn
    • 09/04/2015 - The 2015 Inc. 5000
    • 08/11/2015 - New Member Spotlight: Matt Str
    • 04/21/2015 - MyEO Event: Skydiving with Ra
    • 04/08/2015 - Cincinnati Business Courier's
    • 04/07/2015 - Global Entrepreneurship Survey
    • 03/27/2015 - From Founder To CEO | Jeff Gin
    • 03/09/2015 - NexGen | Software Solution Lea
    • 01/28/2015 - Welcoming the New EO Cincinnat
    • 01/04/2015 - Six Tips to Improve Your Busin
    • 11/01/2014 - Members Chosen For NKY Emergin
    • 09/08/2014 - Rare Elements Foundry Raises o
    • 05/13/2014 - Prolanthropy | Giving in the E
    • 04/24/2014 - MN8® Foxfire | Saving Lives &
    • 04/15/2014 - Members Named Finalists for Ci
    • 03/31/2014 - The Business Backer | Partneri
    • 03/02/2014 - AI Software | Evolving Tech w/
    • 11/15/2013 - Intrust IT | Best Places To Wo
  • EO Global
  • Leadership
  • Local News

Tag Cloud

eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

Chris Holtz
CAC By Design
  eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

I found EO surfing the web to try to find like-minded people to discuss business.  I had no real peer group to have meaningful conversations about business, and in searching the web I stumbled onto the EO Network.  

I attended a "Mock Forum" and after meeting a few of the members I decided to become a part of EO Cincinnati.  The time investment and cost were major concerns.  After being a part of EO for a year I have more time than ever and I have benefited more than 10 times my investment.



Tim Rettig
Intrust IT
 

It's amazing to me the different industries and diverse backgrounds that are found in EO. 

The challenges and triumphs of owning a small business bring us all together and create an amazing bond.

eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

Gus Valen
THE VALEN GROUP
 

I have had exponential growth as a person and a leader not just in my business but as a husband and a father because of my involvement in EO.

EO is a global organization for entrepreneur’s only who are like-minded peers from all over the world eager to connect and who want to learn and grow to become a better leader in all aspects of their life.

eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

Jeff Ginn
Prolanthropy
  eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

Being in professional sports, I wanted to be a part of a exclusive peer to peer group made up of business owners that operated with core values that included leadership growth, non-solicitation and confidentiality.

I found that and more in EO.

EO CINCINNATI, CINCINCNNATI ENTREPRENEUR, ENTREPRENEUR CINCINNATI

Dave Ebbesmeyer
AI SOFTWARE, INC.
  EO CINCINNATI, CINCINCNNATI ENTREPRENEUR, ENTREPRENEUR CINCINNATI

I found myself at a point in my career where it was difficult to connect with others on a personal level - I always had my guard up in order to avoid being taken advantage of.

EO, particularly forum, is a place where we business owners can let their guard down and be real.  It's a place where you know no one is trying to 'take' anything from you.

The people I have met through EO are the highest quality individuals that I have ever come across and I'm proud to call them my peers, mentors and friends.

eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

Matt Larmann
Larmann Financial
  eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

I have been a member of EO for 12 years, and it has transformed my life and business, but more importantly it continues to do so.

Imagine a group of men and women who continually meet to learn, grow, and inspire themselves in their businesses, families, and communities, and then having the privilege to be a part of that group!

The R.O.I. for me is so huge it can’t be measured.



Joe Stewart
DANCO AUTOMOTIVE
  eo cincinnati, entrpreneurs cincinnati, cincinnati entrepreneurs, cincinnati entrepreneurs organization

In EO I've found my people.   I used to feel like I was the only one with this unique set of issues, I quickly discovered that EO-ers from all over the world can relate to me and I with them.

In forum I've got a trusted group of advisors that  I can share anything without judgement in a safe confidential environment. 

I've seen and done things all over the world that I would have never even dreamed of 8 or 9 years ago.  
Refuel fighter jets in flight.... Check; Conversation with Ford CEO Bill Ford... check; Dinner with NFL and OSU legend Eddie George.... check Piloting a jet pack with friends in Key West.... check

eo, eo cincinnati, eo cincy, entrepreneurs organization, cincinnati entrepreneurs organization, entrepreneurs organization cincinnati, cincinnati entrepreneurs, entrepreneurs cincinnati

                     

   
 
 
   
                     
       Infintech

 
   

© 2017 Entrepreneurs Organization | Cincinnati Chapter | EO Cincinnati | Contact Us


eo, eo cincinnati, eo cincy, entrepreneurs organization, cincinnati entrepreneurs organization, entrepreneurs organization cincinnati, cincinnati entrepreneurs, entrepreneurs cincinnati

eo, eo cincinnati, eo cincy, entrepreneurs organization, cincinnati entrepreneurs organization, entrepreneurs organization cincinnati, cincinnati entrepreneurs, entrepreneurs cincinnati

eo, eo cincinnati, eo cincy, entrepreneurs organization, cincinnati entrepreneurs organization, entrepreneurs organization cincinnati, cincinnati entrepreneurs, entrepreneurs cincinnati
eo, eo cincinnati, eo cincy, entrepreneurs organization, cincinnati entrepreneurs organization, entrepreneurs organization cincinnati, cincinnati entrepreneurs, entrepreneurs cincinnati

eo, eo cincinnati, eo cincy, entrepreneurs organization, cincinnati entrepreneurs organization, entrepreneurs organization cincinnati, cincinnati entrepreneurs, entrepreneurs cincinnati